Why Consumers Control Business Strategy: The Consumer Behaviour System Every Company Must Understand
Business Strategy Analysis By Zeeglobalvision | Consumer Markets, Customer Behaviour And Competitive Advantage Businesses create products, set prices and design marketing campaigns—but consumers decide whether those decisions deserve revenue. A company may have advanced technology, experienced management, strong financing and an impressive brand identity. None of these advantages guarantees success when customers do not understand the offer, trust the company or consider the product valuable enough to purchase. This is why consumers influence business strategy more deeply than many managers realize. The customer does not attend most board meetings, approve corporate budgets or manage operations. Yet customer behaviour eventually affects product development, pricing, distribution, inventory, marketing, hiring, technology investment and expansion. When enough consumers choose a competitor, delay a purchase, leave a subscription or criticize an experience, management must respo...